Target Marketing: Lead Generation
…customer intelligence that gives YOU an edge
What if you already knew the answers to all of the customer “pain” questions before your sales person walked in the door?
Finding new customers is at the heart of everyone’s sales strategy. But balancing the scale between spending time prospecting and spending time closing business is the challenge most sales teams face.
Business Answers International has a team of dedicated industry associates that can provide you with detailed information about the potential customers in your market and/or geography that will allow your sales team to spend more time CLOSING.
Through Business Answers International’s Target Marketing Program, we will develop detailed data in a given market which will include insightful information such as:
- Primary suppliers
- Total annual spending in targeted product categories
- Typical order size and percentage of repeat orders
- Willingness to change suppliers
- Primary purchasing motivations
- Pertinent contact info
Business Answers International has identified billions of dollars in new business opportunities for clients. With an average return on investment of over 1000%, target marketing will provide the details about your marketplace that aren’t available anywhere else!
Check out this CASE STUDY showcasing a recent target marketing project for a plastics manufacturer with a spectacular ROI.